NOTE: This was originally posted in 2007.
Since I began blogging a few years ago, many of you with similar filmic
tastes have written in with occasional nostalgic mentions of Channel 7's
late, lamented THE 4:30 MOVIE. From the heartfelt musings you’ve sent
in I’ve come to realize that the five-day weekly movie festival was
beloved by armchair film fans of all stripes and not just by a
dyed-in-the-wool freak like Yer Bunche, so I think it's high time we all
took a stroll down memory lane, back to the pre -Oprah days when the
NYC afternoon airwaves were ruled by giant monsters, superheroes, Roman
warriors, societies of talking apes, journeys into unknown realms of
sci-fi and horror, beach parties presided over by cute Italian chicks in
one-piece bathing suits, and the eerie doings of Vincent Price.
And just to state it right up front, there's already an excellent article on THE 4:30 MOVIE by
Joe Cascio
elsewhere online — from which I cribbed most of the pics, so I owe Mr.
Cascio a debt of acknowledgement and gratitude for having clipped those
ads from TV GUIDE — so rather than detail the show's history I will
instead concentrate on its meaning to those of us fortunate enough to
have had it as part of our fondly-recalled childhood-to-adolescence
experiences.
I first discovered THE 4:30 MOVIE upon moving to Connecticut in the
summer of 1972, and it was the prefect salve for a movie-loving new kid
in town who had no friends. Having spent my formative years in
California, I was used to a steady infusion of all manner of crazy
television, a cornucopia that spewed forth Japanese cartoons and monster
shows, horror and sci-fi movies on CREATURE FEATURES with host Bob
Wilkins (R.I.P.), the adventures of the Thunderbirds and their
futuristic marionette brethren, and reruns of the original THE OUTER
LIMITS, but the TV programming in the Tri-State area at the time was a
wasteland that was a mortal enemy to stuff that kids enjoyed. WPIX,
Channel 11 out of New York, was particularly heinous, its afternoon
schedule consisting of little other than the gameshow BEAT THE CLOCK —
more like BEAT ME WITH A CLOCK, because it was so fucking boring — and
the Hanna-Barbera chestnut MAGILLA GORILLA, another of their triumphs of
character name over character content, while Channel 5 was still abut a
year or two away from any decent cartoon reruns other than assorted DC
Comics-based cartoons like AQUAMAN that wore out their welcome very
swiftly, or the much-enjoyed daily airing of LOST IN SPACE.
But one thing New York TV did have was movies. Lots and lots of movies
of all stripes, and all of the local channels had their own small-screen
showcases for big screen fare, ranging from classics to B-movies to
cult items, an across the board smorgasbord for the young and bored, and
fitting the bill of that last description, I was drawn to THE 4:30
MOVIE like a moth to a flame.

Simplicity
itself and a master stroke of programming, THE 4:30 MOVIE would
regularly air a week of random flicks from disparate genres, but when
they went all-out with the genre-themed weeks the viewers flocked and
the ratings shot through the roof. For years kids in theTri-State area
sat enthralled during Monster Week — usually a parade of giant Toho
rubber suit leviathans like Godzilla and Mothra, or a string of
competitor Daei’s Gamera cycle — Superhero Week, Edgar Allen Poe Week — a
selection of Vincent Price's AIP Gothics — Jerry Lewis Week (never one
of my favorites), Animation Week, Epic Week — which would break down
films like BEN-HUR and CLEOPATRA into installments that would fill out a
whole week with one movie, which in the case of CLEOPATRA was not only
agonizing, but also verging on criminal — Ray Harryhausen Week, Beach
Party Week — I'd tune in just to watch Annette Funicello breathe, a
wondrous sight that gave me my appreciation of the dark-haired Italian
ladies and their hypnotic curves — and, of course, PLANET OF THE APES
Week, each movie throwing more gasoline onto the fire of our hungry
imaginations. And for once the station honchos paid attention and kept
the good stuff coming, adopting an attitude of “if it ain’t broke, don’t
fix it” that served them well for about fifteen years.

I
discovered many of my favorite films through THE 4:30 MOVIE, including
FANTASTIC VOYAGE (1966), PLANET OF THE APES (1968), and other Hollywood
goodies, but I most value the experience for inundating me with
monsters, monsters, and yet more monsters, inadvertently fostering a
lifelong addiction to such oft-derided cinema. It was there that I was
schooled in tales of Godzilla and his behemoth brethren, the
mostly-forgotten stone warrior Majin, and also of the lesser (read
"cheap and idiotic") Gamera, Japanese giants whose movies were the
latest expression of a myth base rife with ogres and other such
big-assed, badassed, city-stompin' motherfuckers. And when the show gave
us a week's worth of
Ray Harryhausen
it was practically guaranteed that the streets would clear of children,
no matter how intense the day's game of "Viet Nam Terrorist" or "Ghost"
would get. All that needed to happen was for an older brother or sister
(or the occasional film-geek parent) to stick their head out of the
front door and scream, "Hey! JASON AND THE ARGONAUTS is on! Move it!!!"
and move it we did. In fucking droves, dude.

This
afternoon wonderland of special effects miracles, alien invasions, and
sometimes outright horrors was where I encountered THE FLY (1958), the
first film to have an ending that fucked me up for life.
This scene
still horrifies me, even though I always knew it made no sense, and
every time I see it I'm suddenly eight years old again, staring
open-mouthed at the TV in our old house on Ellery Lane.
But it's a far more obscure film that stands at the top of my list of
4:30 MOVIE memories and that's VOYAGE INTO SPACE (1970), a feature
cobbled together from several episodes of the Japanese kiddie show
JOHNNY SOKKO AND HIS FLYING ROBOT (1967). It's a combination sci-fi
/secret agent/giant monster flick and, even considering some rather
stiff competition, it may just be the most balls-out insane Japanese
monster joint from the pre-1975 period thanks to its patchwork construction.

Very loosely based on Mitsuteru Yokoyama's GIANT ROBO manga, the movie unleashes Emperor Guillotine (from the planet Gargoyle)

and his attempts to conquer the world with the aid of the Nazi-esque Gargoyle Gang

and
an endless supply of giant (and fake-looking) critters, among which can
be found sea monsters, plant monsters and a whatchamawhoozits that
appears to be a bunch of traffic cones hot-glued together and painted
silver called "the Nucleon."
Exactly what the fuck is this thing?
Opposing this inter-planetary evil is Unicorn, a secret agency equipped
with jet packs and a weird salute that makes a "dweep" noise that isn't
remotely possible for a human to generate, and among their number is
Johnny Sokko,

an
incredibly annoying kid of the type too often found in Japanese monster
flicks, who controls a towering death-machine imaginatively named Giant
Robot who kicks much hand-to-tentacle ass, fires seemingly limitless
missiles from his fingers, and for no adequately explained reason looks
like an Egyptian pharaoh.
The film has virtually no plot and is just one monster vs. robot fight
after another, and as such it's highly entertaining (if exhausting). The
dialogue is ridiculous, the monsters wouldn't scare a four-year-old,
and the film is packed with more irresponsible violence than any other
children's film you can name, so what's not to love? This one left such
an impact on those who saw it as kids that there's even a kickass metal
version of the
Giant Robot theme tune performed by Buckethead!
But, like all things, it was only inevitable that THE 4:30 MOVIE would
pass into our memories, one of the early casualties of lousy 1980's
television. In an era that would see the dawn of infomercials and the
blight of MTV, THE 4:30 MOVIE was inexplicably replaced by THE PEOPLE'S
COURT, which was in turn unseated by OPRAH, a show that's still
dominating weekday afternoons just before EYEWITNESS NEWS on New York's
Channel 7 to this very day. In short order all of the local channels
followed suit and the great movie shows of yore went the way of the
dinosaurs. No more MILLION DOLLAR MOVIE, FRIGHT NIGHT, SCIENCE FICTION
THEATER, or the show with the most unforgettable of local TV opening
sequences, Channel 11's
CHILLER.
So the more I remember those bygone days of movie bliss, I realize that
even with the eleventy-gajillion channels available on cable, today's
Tri-State Area kids are missing out not only on having their
imaginations expanded, they're also being deprived of a steady dose of
genre film history. And that, dear readers, is truly tragic. I mourn not
for THE 4:30 MOVIE, but for those who will never get to know its like.